Conditions are ripe for the mobile economy to play a bigger role than ever this holiday season, according to a national survey conducted by Sybase 365, a subsidiary of Sybase, Inc., the global leader in mobile messaging and mobile commerce services.
The survey of 1,000 consumers found that one out of three respondents who are willing and able to do so with their current devices would purchase goods or services this holiday season using their device if they were presented with mobile-based incentives.
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